| Turning Your Ideas Into Reality |  |
Spring is here! The snow has finally melted and the brown grass is turning bright green. The april showers will, hopefully, bring us some May flowers, and as it does each year, springs reminds us of new life and new growth. There is much to look forward to in the near future.
Looking forward to a new life and new growth is not just about flowers and plants, but also our businesses. Spring is a great time to look at new offerings and opportunities that can take your business from a dormant, brown grass stage to a thriving, lush green lawn. Start planting those seeds now so you can grow your business from BLOOM to BOOM. Don't think you have a "green thumb?" We can help with that.
Here at Corporate Disk, we have focused on continuing to grow our business. Read about some of our new offerings in the New Solutions section of this newsletter. In addition to what you see there, we have also added new equipment to our business. Our new Rimage Duplicators are excellent at printing a 4 color process thermal label directly on the disc, as well as handling variable printing and/or variable content duplication. In Assembly, we have added an awesome piece of machinery that automates the assembly of all the components for standard DVD type packaging. Click here and tell us about your business growth needs, or to discuss solutions for your challenges.
-Benjamin Franklin
*Patent Pending
Source: IRMA Jan 1, 2004 Article "IRMA to Marketers: Discs Draw Better Response, Cost Less"
One of the coolest ways to get attention is with a personalized direct mail piece. To do it right, it is important to set up and plan a Variable Data Printing project to ensure your finished outcome makes the best use of the personalization.
Here are 8 tips to help you set up your project:
1. Analyze your list for personalization areas, ie. First Name, Last Name, City, State, Last Purchase Date, or any other info.
2. Get creative with implementing what should be a primary focal point.
3. Define your key areas to maximize impact.
4. Determine any graphical elements to be utilized.
5. Look for a couple of "copy only" areas to personalize.
6. Think about creating 2 versions in order to test response - A & B testing.
7. Supply us your list in advance for address verification.
8. Have some tests run mergining the data and artwork, and if all is well give it a green light.
If you are thinking about starting a Personalized Direct Mail Campaign, give us a call so that we can help you plan and set it up to assure it is as successful as possible.
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